So Can You! - Success and Financial Security

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Success - an event that accomplishes its intended purpose. (What is your purpose? You can achieve it!)

Success and You - I have gathered many years of useful information, and relative information of success that will confirm the power of positive thinking, and positive intention. I am preparing to publish all of this informative information so that you can become successful and wealthy. If you educate yourself with this information and use it, you will see a change in your life.

May 06, 2006 - To my friends, family and acquaintances:

So you want to build a website, become successful, and make lots of money?

What I am about to tell you is my personal opinion. And some of the facts as I have learned them in the past 4-5 years. Some of the information I tell you may not necessarily relate to all that are reading this, and some may think that the information contained here is not enough. I will try to incorporate all the information that I think will be needed for someone to start from basically nothing, to building and running a web site. If you want to succeed, the decision is up to you, you make your own destiny. You are here reading this now, so you have positive intentions, you need to maintain those and go with your dreams and goals. Visualize what it is that you want, set goals for yourself, and when you meet them which you will, then instantly set new higher goals again. Never become content with where you are in your life, and do not stop developing and educating yourself, you will always have room for improvement, and you will always have room to make more money or become more successful. Keep a positive attitude all of the time, learn from your mistakes that may come along, and if you can, learn from others' mistakes before they happen to you, and do not think about or dwell on anything negative. Keep that positive intention, and it will manifest into your dreams and desires.

First off you will need to make sure that this is what you are wanting to do, be a webmaster. By that I mean, do you really have a desire to do this kind of work and succeed at it? You also need to know that this will not be easy. You need to know that you will be spending lots of hours researching your topic(s) and finding content, or writing your own content. You will always have to keep up on advancing technology, and changes with the Internet. Also how to use and work your website on the Internet correctly. You will also need to be semi-proficient at typing, a hunt and poke typist will have a much harder and longer time building a website. So if you do not have good typing skills, then you need to get a program and start practicing to build up your typing skills. There are many facets to owning and building a website, you will need to educate yourself on all of them in order to have a popular and highly ranked web site. You will need to know how to work a program like Dreamweaver, or X-Site Pro, or FrontPage, or some other similar web design program. You will also need to know how to work an image program like Macromedia Fireworks, for doing image projects. These programs are only a few of the things that you will have to learn about to obtain the goals of building a good website that is successful. Once you have all that information covered, then you will need to educate yourself on the do's and don'ts of being a webmaster. Those are many, and they keep adding and changing them often. If you do not keep up with them regularly then you can easily fall behind and drop in the search engine rankings, and those results can lose you valuable traffic to your website. I can not help you personally at this time in my life, I am a very busy man and have a wonderful family and home that take up most of my spare time. You will need to have a positive attitude about this endeavor. You will need to maintain that attitude all the time that you are doing this project. You will have to like what you are doing, and the topic that you will be building your website on. If you do not like the topic, or are hating having to work gathering information, or building pages, or anything that has to do with this, then stop reading here, and go on with whatever it is that makes you happy.

I am trying to add all that I can think of as I am writing, I probably should have had a notebook filled with ideas to work from, but I do not. It has come to this point where many people that I know want me to help them by being their personal tutor.  I wish I could, but you will have to learn all that is required on your own. I will guide you through this as best as I can, trying not to forget anything. (You'll feel better about yourself and your potential by doing it yourself, believe me.)

You need to know also that anything you want to know about can be found online. The Internet is a world of information, if you know what you're looking for and where to look something up. So do not hesitate to go to and search for whatever it is that you are wanting to know. If you do not find it, then use different search terms. Also do not forget to use the image search when looking for a picture or images. If you are not familiar with the language and workings of the Internet, then you need to learn that and educate yourself on it extensively. It will make things a lot easier and quicker for you. Having the proper tools and knowing how to use them is very important. Knowing the language and terminology on the Internet will speed you along your quest much faster.

Speaking of faster, it's a good idea to get a high speed Internet connection. A dial up connection will not cut it in the long term, though you may be able to start out with one. You can physically do web design with a dial up, but it is much too slow to keep up with you when you become more proficient with your webmaster skills. If you will be gathering and/or using images on your site, then you will need a broadband or other high speed connection.

Some of the Things that will be Required to Own and Run a Website.

What Topic Will Your Website Be About?

You will need to think of the type of website that you want to build. Keeping in mind that there will be competition, so make sure that you research who your competition will be. If you plan on cutting in on an already large group of websites on your chosen topic, then you may want to rethink that idea, or if you have a good plan then go for it.

Whatever you decide to build your website about, you should be knowledgeable about that topic, it should be of interest to you personally, like a hobby would be. You don't want to build a web site about pets if you hate animals. In my opinion you probably do not want to build a website that has negative things involved in it. Good positive sites are the way to go, I believe. And Google Adsense does not accept any sites that have questionable moral content (that does not mean "Christian" morals.)

If you're planning on adding some ads to your web site after it is built and established then you will need to consider the actual content of your site and what the keywords are worth. Some keywords are worth a lot more than others. So to capitalize on your site the most you would want to have the best keywords that you could for your sites chosen topic(s). It would also be beneficial to not have too many topics within one website. That would require lots of additional work when you start your website's optimization and link exchanges. If you're thinking of just building a website to throw ads up on and cash in on them, don't! There are already way too many of those types of sites out on the Internet now. They are really becoming a problem, especially for people who are genuinely looking for information or actual content in a specific area.

When you get your idea and plan set, you should build a content rich site with helpful and useful information. That way your site will always be there and will probably remain in all the important search engines. For those who try to take the quick and easy road by building a no content site that is loaded with incorrect keywords and misleading anchor text link exchanges, your sites will not last and they will be banned from the search engines, in my opinion. It basically works like the karma thing - put into it what you desire to get out of it.

What Domain Name Will You Choose?

So you have an idea for the topic of your website. Now you will need to think of a URL for your website. That is the name that you will probably be calling your website.

Although there are a few websites that I have been to that have a different URL than the name of the website, that is very odd in my opinion.

Domain names are sometimes hard to think of. One good rule of thumb is to have great keywords in your name, and not have it be too long either.

Also do not have it be something that is hard for most people to spell, for example,  I would bet that a lot of people might not know how to spell "enthusiasts" properly. So by having that name you could be losing traffic to your site from people not being able to spell your website's name correctly.

You also probably do not want to use spelling like toyz instead of toys because while your site is still new and growing many may not realize you spelt toys with a 'z' instead of a 's'.

I personally think that you should get a .com extension instead of a .net or .org or .tv There are many other extensions also available nowadays, but I believe that the majority of Internet surfers still, by default, are typing .com at the end of domain names out of habit.

Multiple word domain names are becoming more popular these days, for example with the dashes in-between each word. You can see that that web name has two good keywords in it: "used" and "cars". Both of those key words are probably looked up a lot everyday. "Joes" probably is not looked up much but sometimes you have to have something like that because just is probably already taken. Most of the really good names are usually already taken.

To check for available domain names, you can go to or and type the name you want in their search box and then hit enter and it will give you a list of the names you entered with the different extensions and if they are available or not. (Do not buy your domain name from when you find one, they charge too much for the domains.) Find several domain names that you like, jotting them down in Notepad as you find them. When you have found that right name, then you can go on to the next step.

Note that you do not have to have dashes between the words. I bought with no dashes. There are different opinions on having dashes and not having them. The dashes do count when you are counting the characters in your domain name. Some experts have suggested that URL length may affect ranking.

When you have your domain name chosen you will need to then purchase the name. Domains usually cost about $9.00 or so a year. We use, but any domain company can sell you the domain.

When buying the name, be sure to read all the small print on the page(s). Some sites are very tricky and you could easily miss something on the bottom or side of their page(s). A lot of the time those sites will have a two year purchase automatically checked before you purchase, so you would need to change it to one year if that is what you want.

If you are at all serious about your web site I would suggest that you buy your domain name for 5 years up front. That way it is yours for 5 years minimum, and the search engines can tell, and will look upon you better, thinking that you really are more serious. But you may want to wait and see if this whole web design idea is going to work out for you before you buy it for five years. You can buy it for one year in the beginning and renew it whenever you are ready.

Remember to shop around for your domain name. DO NOT buy your domain name from some website that is going to charge you $35 per year for that name, when I am telling you that you can get the same name for $6.95 - $9.95 per year normally. And sometimes you can purchase several years in advance and receive a discount.

Credit Card or Check Card?

You will need to have a Visa or MasterCard to purchase your domain name, hosting services, and other things that are related to owning a website. Some people don't realize when a company asks for your credit card that you can always use your check (debit) card instead, as long as it has the Visa or MasterCard logo on it. If you have a checking account, then you have availability to a Visa/MC check card. If you do not have one, then you can request one from your bank. Your Internet life will  more than likely require you to use it many times over. If you are afraid to use your check card online, don't be, just be cautious, and always look for the padlock icon at the bottom right area of the page that you are putting your personal information on. That lock icon is a symbol that the page that you are on is secure, and should be safe.

Whenever you are using your credit card online it is important to read the entire page before submitting to their terms. That is a good time for them to add extra things to your purchase that you may not be aware of. Also read about their return policy, in case you decide that you want to return their product or services. And always make sure that you are aware of any recurring charges that may be implemented monthly or yearly to the card that you are using. If you did not want a charge to be recurring then you need to make it that way ahead of time, or have a plan set before it will reoccur. Never use your credit cards online on an unsecure page.

Hosting, What is it and Why Do I Need it?

Now you have a topic for your website. You have a domain name bought for your website. You will now need hosting services for your website. That is basically space on the Internet that you are renting to run your website on. This space is usually charged to you per month. Depending on different circumstances the prices for these services will vary. For a relatively new site that is not very large and does not use a lot of bandwidth, you can probably get hosting for about three to four dollars a month and up. You will do best to shop around and educate yourself on the services offered, and learn about them and what you will need.

Take note on the space available for your site, bandwidth available to your site per month, and what their percentage of uptime per year is. 99.9% uptime is NOT great. 99.99% up time is MUCH better. And 99.999% up time per year is not usually found, but is rarely available out there in some places (for a much higher price too). Once again, educate yourself on bandwidth and percentages per year, and how large and quickly you expect your website to grow. Make sure that you can always upgrade your hosting needs without a penalty being charged. Also make sure that the company you choose has a good customer service department so in case you need to talk to a person you will know that they are knowledgeable and understandable (many hosting companies are run by foreigners with sometimes heavy accents.) There are lots of people and companies that offer hosting services as a reseller, they are like brokers, or the middleman. In most case you would probably do better to go right to the main source, and skip the middleman, since services offered will probably be better from the main source. Although the personal customer service that you might get from a reseller may be better. It is one of those choices that you will have to weigh out in your own mind and see what it is exactly that you are wanting. I really like the personal service from a reseller, but I like the options and larger selection of services that I get from the main source supplier better. Review your choices, and check on what other people have to say about each choice possibility.

Do not purchase hosting for several months in advance. Only buy a month at a time until you have been hosting long enough to really understand what you are doing. Buying a year of hosting in advance is a sure way to find out that your hosting company sucks and that you want to switch to a different company, but now you can't or else you'll lose all that money you paid in advance. The discount they offer is not worth paying in advance for. The most you should pay is about two months in advance and I say that because Godaddy's cheapest hosting plan is $3.00 if you pay for two months in advance.

Starting Your Website, How Does That Work?

Now you have your websites topic, a domain name, and a hosting service set up for your new website. You are about ready to start building a website. You will have  to figure out which kind of program that you will want to use to accomplish this task. There are many programs out there online that say 'build a website for free', they profess to have all that you need to build, and maybe even host for free. DO NOT do that. If it is free and they are offering you so much there is a catch. They will probably be placing their ads on your website that you worked so hard on. If there are going to be moneymaking ads on your site, then you should be receiving that money. People do not respect a site on a free server. Also, Google will not allow you to place ads on a site that is hosted on a free server.

After all the hard work that you are putting into this project up until now, you do not want to make it look shabby or amateurish. So you will need to get yourself a program to build and publish web pages to the Internet for your website. There are many of these programs to choose from. You will need to read about them and research which may be best for you to use. Maybe you know someone that can help you with this decision. I use FrontPage, it is an older way of building websites, but I am very familiar with it at this point and it works for me. Dreamweaver is supposedly a very good program as well. There are other website building programs available like X-Site Pro. That may be the way that you want to go. That program has a one year guarantee, if you are not satisfied within a year, you can return it for a full refund. It currently costs $199. You will need to research your possibilities and go with what you feel best with.

You will need an image editing program as well. Macromedia Fireworks is a good one, but it is expensive. There are free ones available if you look for them. These programs let you crop, optimize, and shrink pictures, among other things.

Some people may not have a creative mind, so when it comes to a website design they may not know where to start. For those individuals there are templates available to use in your site's design. These templates are available from a wide range of suppliers. They range from free to costing hundreds of dollars for one template. Some of the free ones are not too bad. Sometimes the designer requests that you add a link to their design site on your links page in exchange for using their template. Some of those templates are very flashy too, that is not always a good thing, they may seem 'neat' to you, but don't use them because of their 'neat factor'. Probably a good thing would be to make your own site with your own ideas and imagination at first (maybe something simple) and then evolve up to using a template, unless you think that you would be better off with a template to start with. The templates have a lot of nice amenities about them, you should research the differences using and not using them, and see which suits you and your needs best. If you are planning on a very large site with a lot of pages and sections, then you will probably be better off to start with a template of sorts, so that in the future you will be able to make adjustments and changes to the site easier with that type of setup. Prior planning on your website will help you in the long run. You do not want to jump right in and start building pages without a plan. Look at your competition and other web sites to see how they may be setup and/or organized and use that as part of your plan for building your website. I'm not saying to copy someone's site, but use their information and design to help you with your planning ideas. (If you cannot come up with some on your own that you feel will be good.)

Content In Your Website?

You will need to decide what it is that you're planning on having for exact content on your site, (for example, articles, sections, pictures, guestbook, message board, etc.). Then you will need to learn how to manage, distribute, and design it within your website. There are lots of  professional looking websites on the Internet that you could visit to get good ideas for your own website design thoughts. It would be to your benefit to research popular sites and see what they have in common that keeps them popular, as far as their web design goes. Use some of those tactics to incorporate into your own websites design ideas. Once you have a plan on how you want it all to go together then you will need to start building your home page. The home page is the first page that visitors will be coming to when they type in your URL, ... your domain name. This will be the first impression to that first time visitor, so realize that it is an important time to think about how the site looks. Think about how long the page will take to load, on all kinds of connection speeds. What will catch their eye. What may not catch their eye, and you may want it to, but because of its location, color or size, it doesn't. These are all things that you will learn about when you read up on website design. And also by looking at other successful websites. When you are happy with the content on your home page, and the way that you have it setup, you can then start to build new pages that will be linked to from your homepage. All the information that you will need to build a successful website and multiple pages would take a lot of typing and explanation. I have included a list of links to articles and learning tools that will help you in the process of building websites.

What is, and do I Need a Link Exchange?

A link exchange is a way for websites to to share relevant links with their visitors. And by doing this you will be increasing the amount of links that are coming into your website. This in turn is gaining you popularity with the search engines. And also gaining you traffic to your website. If you have lots of quality links coming into your website you will rank higher in most search engines and that also will get you more traffic. When doing a link exchange it is important to exchange links with websites that pertain to similar topics as your own website. Also do not get involved with link exchanges from sites that are link farms. (Link farms are sites that basically have hundreds if not thousands of links on their site that are not relevant to their topic.) Look at the website that you are thinking of doing a link exchange with and determine if it is a good enough site for you to exchange with. If you think the site looks crappy, and/or it has a bad design, or issues with not being good content, or enough content, then I would not exchange with them. Another good rule may be to check their Google PageRankô for their homepage and for the page that they are planning on adding your link to. Also check to see if their site is indexed in Google's directory. (Listed in Google search engine.) If they have PR, they are indexed in Google. If not, you'll need to check and see by going to and type in the search engine and see if Google shows their site in the search results.

Also make sure that you can get to their links page easily. Their links page should be linked to from their home page or someplace obvious.

More coming very soon ...

Helpful Links to Educate Yourself With Being a Webmaster.

WordTracker - Use WordTracker to find the best keywords for your website.

Choosing a Domain Name - A helpful article that includes info on dashes, domain length, and other tips.

Does URL Length Matter? - This article studies that question. We have personally known people who have broken these rules and chosen a longer domain name that got top rankings, but we agree that it would probably be easier with a shorter name.

Heather's Tips on Link Exchanging and Anchor Text

Heather's SEO and Adsense Tips

SEO, Web Design, and Hosting Articles - offers many articles on subjects including site design, optimizing for search engines, link exchanging, Google Adsense, and more. - This is where I like to look up domain names (not purchase them.) If you want more help finding a name, use Godaddy to look it up, but be careful during their checkout process. - A great place to look for and purchase domain names. Be very careful when you are going through their checkout process, as they tend to throw in "helpful options" that will jack your price up higher than you expected. Be sure you check the final price and see that it is what you expected. If not, fix it, don't just pay for it. Make sure you are registering the domain for only 1 year. Godaddy automatically sets it to 2 years. They are tricky, so you must be smart when using their services.
Using GoDaddy's "Smart Search" option to help you find domains can be very helpful.
GoDaddy also offers dirt cheap hosting plans that you can make use of, though at this point you may not be ready to purchase hosting. When you do, only buy a month at a time. Do not make the mistake of buying an entire year of hosting simply because it is offered to you.

Here is a listing of 50 things that successful people usually have in common.

Habits of successful peopleÖ.

1. They look for and find opportunities where others see nothing.

2. They find a lesson while others only see a problem.

3. They are solution focused.

4. They consciously and methodically create their own success, while others hope success will find them.

5. They are fearful like everyone else, but they are not controlled or limited by fear.

6. They ask the right questions - the ones which put them in a productive, creative, positive mindset and emotional state.

7. They rarely complain (waste of energy). All complaining does is put the complainer in a negative and unproductive state.

8. They donít blame (whatís the point?). They take complete responsibility for their actions and outcomes (or lack thereof).

9. While they are not necessarily more talented than the majority, they always find a way to maximize their potential. They get more out of themselves. They use what they have more effectively.

10. They are busy, productive and proactive. While most are laying on the couch, planning, over-thinking, sitting on their hands and generally going around in circles, they are out there getting the job done.

11. They align themselves with like-minded people. They understand the importance of being part of a team. They create win-win relationships.

12. They are ambitious; they want amazing - and why shouldnít they? They consciously choose to live their best life rather than spending it on auto-pilot.

13. They have clarity and certainty about what they want (and donít want) for their life. They actually visualize and plan their best reality while others are merely spectators of life.

14. They innovate rather than imitate.

15. They donít procrastinate and they donít spend their life waiting for the Ďright timeí.

16. They are life-long learners. They constantly work at educating themselves, either formally (academically), informally (watching, listening, asking, reading, student of life) or experientially (doing, trying)Ö or all three.

17. They are glass half full people - while still being practical and down-to-earth. They have an ability to find the good.

18. They consistently do what they need to do, irrespective of how they are feeling on a given day. They donít spend their life stopping and starting.

19. They take calculated risks - financial, emotional, professional, psychological.

20. They deal with problems and challenges quickly and effectively, they donít put their head in the sand. They face their challenges and use them to improve themselves.

21. They donít believe in, or wait for fate, destiny, chance or luck to determine or shape their future. They believe in, and are committed to actively and consciously creating their own best life.

22. While many people are reactive, they are proactive. They take action before they have to.

23. They are more effective than most at managing their emotions. They feel like we all do but they are not slaves to their emotions.

24. They are good communicators and they consciously work at it.

25. They have a plan for their life and they work methodically at turning that plan into a reality. Their life is not a clumsy series of unplanned events and outcomes.

26. Their desire to be exceptional means that they typically do things that most wonít. They become exceptional by choice. Weíre all faced with life-shaping decisions almost daily. Successful people make the decisions that most wonít and donít.

27. While many people are pleasure junkies and avoid pain and discomfort at all costs, successful people understand the value and benefits of working through the tough stuff that most would avoid.

28. They have identified their core values (what is important to them) and they do their best to live a life which is reflective of those values.

29. They have balance. While they may be financially successful, they know that the terms money and success are not interchangeable. They understand that people who are successful on a financial level only, are not successful at all. Unfortunately we live in a society which teaches that money equals success. Like many other things, money is a tool. Itís certainly not a bad thing but ultimately, itís just another resource. Unfortunately, too many people worship it.

30. They understand the importance of discipline and self-control. They are strong. They are happy to take the road less travelled.

31. They are secure. They do not derive their sense of worth of self from what they own, who they know, where they live or what they look like.

32. They are generous and kind. They take pleasure in helping others achieve.

33. They are humble and they are happy to admit mistakes and to apologize. They are confident in their ability, but not arrogant. They are happy to learn from others. They are happy to make others look good rather than seek their own personal glory.

34. They are adaptable and embrace change, while the majority are creatures of comfort and habit. They are comfortable with, and embrace, the new and the unfamiliar.

35. They keep themselves in shape physically, not to be mistaken with training for the Olympics or being obsessed with their body. They understand the importance of being physically well. They are not all about looks, they are more concerned with function and health. Their body is not who they are, itís where they live.

36. They have a big engine. They work hard and are not lazy.

37. They are resilient. When most would throw in the towel, theyíre just warming up.

38. They are open to, and more likely to act upon, feedback.

39. They donít hang out with toxic people.

40. They donít invest time or emotional energy into things which they have no control of.

41. They are happy to swim against the tide, to do what most wonít. They are not people pleasers and they donít need constant approval.

42. They are more comfortable with their own company than most.

43. They set higher standards for themselves (a choice we can all make), which in turn produces greater commitment, more momentum, a better work ethic and of course, better results.

44. They donít rationalize failure. While many are talking about their age, their sore back, their lack of time, their poor genetics, their Ďbad luckí, their nasty boss and their lack of opportunities (all good reasons to fail), they are finding a way to succeed despite all their challenges.

45. They have an off switch. They know how to relax, enjoy what they have in their life and to have fun.

46. Their career is not their identity, itís their job. Itís not who they are, itís what they do.

47. They are more interested in effective than they are in easy. While the majority look for the quickest, easiest way (the shortcut), they look for the course of action which will produce the best results over the long term.

48. They finish what they start. While so many spend their life starting things that they never finish, successful people get the job done - even when the excitement and the novelty have worn off. Even when it isn't fun.

49. They are multi-dimensional, amazing, wonderful complex creatures (as we all are). They realize that not only are they physical and psychological beings, but emotional and spiritual creatures as well. They consciously work at being healthy and productive on all levels.

50. They practice what they preach. They donít talk about the theory, they live the reality.


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